Borla. Sounds like the name of some important scientist who discovered some important formula that changed the world somehow, right? Who knows...maybe he was Tesla’s cousin? While this is most likely untrue, Alexander Borla is a name that not only deserves to be known, but deserves respect, mainly within the automotive community at large.
As the president of Borla Performance Industries, who has proven to build, produce, and manufacture the benchmark in automotive exhaust products, Borla has essentially pioneered a movement within the automotive performance industry in a way that few others have. Through the years, the Borla brand has rightfully become synonymous with quality, performance, and exclusivity.
Hearing the unmistakable sound of a Borla exhaust is considered, by many enthusiasts, as nothing short of a religious experience. Aside from the obvious emotional response that automotive enthusiasts get upon being within an earshot of a Borla exhaust, those who indulge in one are also being provided unrivaled quality with a distinctly American legacy. Headquartered in Johnson City, Tennessee since its inception in 1983, Borla has made it an issue to produce products that are inherently and undeniably American. Some of Borla’s competitors – we won’t mention any names – proudly proclaim that their products are made in the U.S.A., as well; this, however, is false since the pieces use to comprise some of their products are actually manufactured overseas. Is it fair to use foreign parts to produce a collective product and call it American? Hardly. Unlike its competitors, though, every single piece produced by Borla, including the smaller pieces that comprise the completed products, are produced on American soil. This gives Borla the distinct ability to proudly proclaim that their products are made in the U.S.A.
At its inception, Borla was producing exhaust systems for Rolls-Royce and Ferrari automobiles exclusively. Being associated with such exclusive brands necessitated Borla’s use of quality materials and attention-to-detail, ultimately shaping Borla into an equally-prestigious brand worthy of praise and reverence. Additionally, once Borla decided to spread its professional wings to cover other automotive brands as well, it maintained its use of high-quality materials and exquisite craftsmanship, garnering customer satisfaction with each and every exhaust installed. Nowadays, aside from serving the automotive performance industry directly, Borla is indirectly serving as a guide for its competitors, successfully showcasing how passion, determination, and perseverance can truly lead to realizing the American Dream.